Strategic counsel. Cultural intelligence.
Haunted was founded in Paris in late 2024 as a talent agency. Today it exclusively represents 45 creators and supports brands on three fronts: influence, culture and strategy.
A partner you can defend in front of your board.
Game publishers, platforms, consumer brands, hardware makers: we work with teams who must be able to defend their choices internally. We know the culture well enough to be credible with communities, and we speak the language of business well enough to be clear in the boardroom.
Convictions
Each campaign, its own yardstick.
Every campaign starts with a close reading of the community it targets, and ends with a 30-day performance report.
Affinity before reach.
We look first at a creator’s credibility with a community; audience size comes second. When their world does not fit the product, we advise against them, even if they are on our roster.
An exclusive roster (for real).
The 45 creators on the roster are exclusively represented by Haunted. You deal directly with the creators’ agents.
An agency built on trust.
We choose our clients the way we choose our creators; volume for its own sake does not appeal to us. A partnership has to serve the brand, the creator and the audience: otherwise, we would rather not do it.
Brands and titles we work with
Frequently asked questions
Who do you work with?
Video game publishers, platforms, consumer brands and hardware makers, French and international.
Do you only work with your 45 creators?
The exclusive roster is our core business: we sign these creators and answer for their commitments. We also work with a few creators on a non-exclusive basis: they are listed separately on the Join us page. When an advertiser entrusts us with a whole campaign and it calls for other profiles, we act on the advertiser’s behalf: we select them and negotiate with their agents, stating clearly who represents whom. We do not step in as an intermediary on a creator we do not manage when we add nothing.
How do you price an integration?
On the channel’s measured performance: median engaged views at 30 days after publication, read in YouTube Studio. We also look at consistency: a channel whose views vary little protects an advertiser better. In most cases the price is fixed. We have no preset rate card: every price starts from what the channel actually delivers.
What happens if a video underperforms?
The risk is handled in the contract, before publication: a view guarantee, or a capped CPM model, where the brand only pays for the views delivered. Without one of those two clauses, a fixed price remains a fixed price. We offer the capped CPM model where the profile and the advertiser allow: raise it at the briefing stage.
Do you work with foreign brands?
Yes: a large share of our clients are foreign publishers and brands. For those entering the French market, we prepare the launch: creators, conventions, distribution.
How far ahead should we get in touch?
As early as possible. The fourth quarter fills up quickly, and a convention like Japan Expo takes several months to prepare. Booking several integrations at once gives both sides predictability.
Do we need to go through an agency?
For the creators we represent, yes: they have entrusted their partnerships to us exclusively, and requests addressed to them reach us. For others, you can prospect channel by channel. You will find that most are represented, so you end up talking to agencies either way. A few trusted agencies per market take less time.
Discuss a project
A brief, a question, a launch to prepare: write to us and someone on the team will reply.
A few lines and a link to your channel are enough.
Your request, in a few lines.
hello@haunted.frMessage received.
Thank you. We will get back to you at the address you gave.
Thank you. Your application has arrived. We read every one and reply when we believe we can truly serve you.