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Strategy.

For foreign brands entering France and publishers launching a product: we prepare the launch with you, before the first day of sales.

Product adaptation, brand desirability, a first French ecosystem (creators, conventions, sales channels).

1,000+
leads collected for MelGeek before launch
250%
of Tomo Endless Blue’s Kickstarter goal

Acceptance before scale.

A brand takes hold when a community adopts it. You build the product, we build its adoption: a first, focused campaign, a measurement, then scale. Each proposal sets the sequence, the casting, the in-person events and the indicators for each stage.

Discuss a project
MelGeek booth at Japan Expo: keyboards on display and demo area
Japan Expo aisle in front of the booth
Visitors at the MelGeek booth

MelGeek

French market entry, 2026

1,000+
leads collected
40+
creators brought together

Work on the product, the brand’s desirability and its first French ecosystem at the same time, ahead of commercial launch.

The project in detail
Context
Prepare the French market entry of a Chinese gaming keyboard brand ahead of its AZERTY range.
Execution
  • ProductAZERTY variant and drop 01 design, defined with the brand
  • ExperiencePresence at Japan Expo
  • InfluenceActivation and creator meet-up
  • IPCollaboration with Sheshounet
  • MarketLaunch strategy and distribution in France
Tomo Endless Blue key art: the heroes and their creatures

Tomo Endless Blue

Launch strategy, 2026

$250,000+
raised
250%
of its goal
2,300+
backers

Build the community ahead of launch and favour genre affinity over maximum reach.

The project in detail
Context
Kickstarter launch of an indie monster-catching game developed in Paris, with an initial goal of $100,000.
Execution
  • Launch strategy and sequencing
  • Affinity-based casting
  • Activations throughout the campaign
  • Merchandising design

Your local partner in France.

  • Creators

    45 exclusive creators to establish a product with gaming, anime and pop culture communities.

  • Events

    A presence at the show where communities gather: Japan Expo with MelGeek.

  • Distribution

    Choosing the sales channels and the go-to-market calendar. For MelGeek: an AZERTY range and a first drop sold on pre-order.

  • In Asia too

    We were in Shanghai and Shenzhen in summer 2026 to meet publishers and studios. Briefs are rewritten for the French audience, never machine-translated.

Further reading

  1. StrategyEntering France: acceptance before scaleRead the piece
  2. ConvictionAffinity before reachRead the piece

Discuss a project

A brief, a question, a launch to prepare: write to us and someone on the team will reply.

hello@haunted.fr
Your request

Did a creator on the roster tell you about us?

Product or game, target audience, timing and budget range if you have one.Your channel, your formats, what you expect from an agent. We read every application and reply when we believe we can truly serve you.Your request, in a few lines.

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