Influence.

On the channel’s measured performance: median engaged views at 30 days after publication, read in YouTube Studio. We also look at consistency: a channel whose views vary little protects an advertiser better. In most cases the price is fixed. We have no preset rate card: every price starts from what the channel actually delivers.

The risk is handled in the contract, before publication: a view guarantee, or a capped CPM model, where the brand only pays for the views delivered. Without one of those two clauses, a fixed price remains a fixed price. We offer the capped CPM model where the profile and the advertiser allow: raise it at the briefing stage.

The exclusive roster is our core business: we sign these creators and answer for their commitments. We also work with a few creators on a non-exclusive basis: they are listed separately on the Join us page. When an advertiser entrusts us with a whole campaign and it calls for other profiles, we act on the advertiser’s behalf: we select them and negotiate with their agents, stating clearly who represents whom. We do not step in as an intermediary on a creator we do not manage when we add nothing.

As early as possible. The fourth quarter fills up quickly, and a convention like Japan Expo takes several months to prepare. Booking several integrations at once gives both sides predictability.

For the creators we represent, yes: they have entrusted their partnerships to us exclusively, and requests addressed to them reach us. For others, you can prospect channel by channel. You will find that most are represented, so you end up talking to agencies either way. A few trusted agencies per market take less time.