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Insights.

What we stand for in front of our clients and our creators, and the facts we rely on. Applying them to a product, a budget and a calendar is what a proposal is for.

  1. MeasurementThe view counter no longer tells you what an integration is worthSince 24 August 2026, YouTube counts a view as soon as playback starts. Public counters go up; the value of an integration does not move. Here is what we base a price on.Read the piece
  2. ConvictionAffinity before reachCasting is judged by the creators’ credibility with a community, well before the sum of their subscribers. The Tomo Endless Blue Kickstarter puts numbers on it.Read the piece
  3. ConvictionCasting before rosterWhen an advertiser or a publisher entrusts us with a campaign, we cast the creators who fit it, including outside our roster. But we do not position ourselves as an intermediary on a creator we do not manage if we add nothing.Read the piece
  4. StrategyEntering France: acceptance before scaleA foreign brand does not take hold in France by buying visibility. It takes hold by being adopted by a community, then by scaling. What we learned preparing MelGeek’s arrival and working with Asian publishers.Read the piece
  5. ThesisCreators are IP. Most don’t know it yet.A creator followed for years by a community has every attribute of an intellectual property, like a character or a franchise. Many do not yet see themselves that way.Read the piece
  6. MarketCreator Partnerships: what YouTube changes, and what it does not replaceYouTube now brings its tools for connecting brands and creators together inside YouTube Studio, under the name Creator Partnerships. That is good news for many small channels. An agent’s work begins after the introduction.Read the piece

Discuss a project

A brief, a question, a launch to prepare: write to us and someone on the team will reply.

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Product or game, target audience, timing and budget range if you have one.Your channel, your formats, what you expect from an agent. We read every application and reply when we believe we can truly serve you.Your request, in a few lines.

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